Pages

Thursday, February 10, 2011

Unsolicited Commercial Communication (UCC)

Telemarketing has emerged as one of the simplest and cost efficient tool for marketing products. A large number of these ‘telemarketing’ calls and SMSs are unsolicited, i.e. the receiving party does not want to receive such calls or messages. Such messages disturb the recipients, intrude into their privacy, and impose a cost in terms of time and effort. We can term such type of calls or messages as Unsolicited Commercial Communications (UCC).

Unsolicited commercial communication means any message, through telecommunications service, which is transmitted for the purpose of informing about, or soliciting or promoting any commercial transaction in relation to goods, investments or services which a subscriber does not want to receive. Why most of the telemarketing calls are made to the mobile phones is because the subscribers have their mobile phones with them at all times and hence can be reached any time.

After receiving a lot of complaints from the subscribers the governments and TRAs imposed a regulation on the telecom operators to maintain a registry of subscribers who doesn’t want to receive such communications. In the year of 2007, TRAI, telecom regulatory authority of India commissioned a common repository, NDND Registry, with the primary objective to curb unsolicited commercial communication.

After the establishment of NDNC registry, Telephone subscriber (Landline or mobile) who does not wish to receive UCC, can register their telephone number with their telecom service provider for inclusion in the NDNC. For customers who would like to register/de-register their request for NDNC registry may dial 1909 or SMS to 1909 with keywords 'START DND' for registration and 'STOP DND' for de-registration.

3 comments:

  1. I get calls from All over the country and it is both Aggravating and Unfair... I believe the networks and parties sharing the information should be held accountable... I literally get between 4 and 7 calls Every single day... Enough Already...

    ReplyDelete
  2. My number has Ben blocked under UCC .
    Kindly tell me how can I get the my number back

    ReplyDelete
  3. I hope that other readers will also experience how they feel after reading your article. I decided to add your blog to my bookmarks so I can return to it at a later date.

    io jogos for school
    friv4school 2019
    play free a10 game

    ReplyDelete